Awareness campaign
In the last ten years, philanthropy has made great strides in Quebec. Its remarkable growth has obliged philanthropic organizations to renew their vigour when it comes to strategic positioning, targeting and building donor loyalty.
To achieve its mission, optimize its development potential and ensure its long-term viability, the Fondation Centre de cancérologie Charles-Bruneau must be proactive at all levels. As well as consolidate its gains, the Fondation must emphasize its specificity by effectively communicating its mission, vision, values and achievements.
A new public awareness campaign in 2008 helped the Fondation meet all of these objectives.
This campaign was played out on television and radio as well as in print and on outdoor advertising media. This combination of media made it possible to reach a broader, more varied audience, thereby increasing the campaign's impact and effectiveness.
The feasibility of a campaign like this one depended largely on the involvement of major partners. Thus, the Fondation Centre de cancérologie Charles-Bruneau is proud and pleased to count on the generous support of numerous collaborators.
A special word of thanks goes out to Palm Arnold Communication, without which this adventure would not be possible. Thank you for believing in this project as much as we have, and thank you for investing your energy and prodigious talent in the creation of this bold new realm of communication for the Foundation.