The campaign “Make a face at pediatric cancer” is back at IGA

From May 28 to June 17, 2026, the Fondation Charles-Bruneau and IGA are once again joining forces for the “Make a face at pediatric cancer” campaign.

For the second year in a row, customers at IGA stores in Quebec and New Brunswick, Dépanneurs Voisin, and Voilà by IGA are invited to support the cause by purchasing a blue lollipop for $2 plus tax.

The profits from the campaign will be donated to the Fondation Charles-Bruneau to support pediatric hematology-oncology research and care in Quebec.

A campaign that brings people together

Once again this year, five young ambassadors are lending their smiles and personalities to the campaign: Emma-Ève, Kingston, Ève, Logan, and Zoé. Their presence reminds us that behind every donation are real children, families facing the challenges of illness, and medical advances made possible by research.

Beyond fundraising, this initiative also raises public awareness about pediatric cancer while creating a positive and unifying movement in the communities served by IGA.

Thanks to IGA

The Fondation Charles-Bruneau extends its warmest thanks to IGA and its entire team for their continued commitment to children with cancer.

Thanks to this initiative, every lollipop sold helps advance research and support projects that are transforming the care of young patients across Quebec.

Visit participating stores from May 28 to June 17 to make a face at pediatric cancer!

For more information, visit the IGA website.